Wish list

Starbucks has the bucks to hire competent copywriters.

So here’s my wish: Hire some cup slogan writers who know the language.
It’s it’s, not its.

More deep thoughts

Maybe I’m picking nit, but there’s some really reckless wording on the bottom of this four-cup measuring cup. The writer didn’t bother to use any punctuation; there’s no period at the end of the “sentence,” if you can call it a sentence. Read it and tell me if the word USE is supposed to be used once or twice.


As I see it, it says “Use only for general household and photographic use,” which is pretty clever; the word use gets used twice and the words actually form a sentence with use used as both a noun and a verb even though it only appears once in the line. Actually you can’t call it a line since the words are in a circle. Do the rules of grammar change when you write in circles?

Or maybe it’s supposed to say, “For general household and photographic use only.” Yeah. That makes sense.

Never mind.