I have used Apple products for most of my computing years, and have always liked how they work (except for the first one, back in the pre-Steve-Jobs-returns days. I joked that by the time the computer was finally working right, the only thing that hadn’t been replaced was the paint).
I had a problem feeding my Sirius satellite radio receiver’s sound output into my computer so I could listen with the computer’s speakers. I logged into Apple support's Express Lane and clicked a few buttons roughly describing the problem. I entered my email address and password. Up popped the three Apple products of mine that are still under warranty—a desktop, a laptop and my iPhone.
I clicked on the iMac I needed help with. Then I was faced with three ways to contact a support person. I clicked the Call Me Now button and in less than 30 seconds the phone rang and the support guy was right there! I hadn’t even given them my phone number!
What other company on earth offers such a quick seamless well-thought-out help system? No wonder we keep buying their stuff!
(By the way, the support guy was from the United States of America and spoke just like regular folks.)