A few years ago, Toyota Motors used the wrong word in the headline of ads appearing in magazines, on television, and the Internet. I couldn’t believe it, and sent them an email pointing out the error. Within a week they made the correction but never acknowledged my letter. They were embarrassed, I guess.
Now Toyota’s main competition, Honda, has used a wrong word in an ad for their Acura division in a two-page ad (double truck, in adspeak) in a prime position in the April 6, 2009 issue of The New Yorker magazine. I felt the familiar stab in the heart when I saw it.
Hint: They used a noun, thinking it was a verb.
The ad agency gets lots of money for ads like this. They should do more Acurate work.