It’s a red-letter week for coffee lovers. Starbucks is going to introduce a new product called Via. It’s a powdered version of their coffee that is identical to its fresh-brewed product, or at least very difficult to differentiate, according to supposed aficionados. Whether it will be sold in supermarkets is not yet known; first it will be available at its stores only. Click for a look at a four-minute taste test by the folks at Advertising Age.
The next big news is that Nescafe is going to make its coffee in a jar better by using more Arabica beans. Almost all instant coffee is made from the cheaper Robusta beans, which give the brew a bitter taste. The two videos below are, first, the 30-second commercial shown in Britain, and second the making of that commercial. Over a ton of hand-selected beans were used. Notice the use of an Apple MacBook Pro in making the spot. That’s what made it possible after all.
Thanks to Advertising Age for the lead!
2 comments:
Starbucks just went bust in Oz. We no longer have their beans OR their powder.
I’m glad I didn’t act on advice to buy stock in Starbucks. They’ll find their way back into everyone’s heart (and pocketbook) soon enough, I’m sure.
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