Wednesday, February 4

Super Bowl’s clever gimmick

Sunday’s Super Bowl had a gimmick that helped to keep people from tuning away after seeing the great commercials. They had a tolerably decent football game going between the award-winning spots, plus some guy singing and a whole lot of fireworks for about fifteen minutes in the middle of the show. Overall, it was pretty clever of the producers to do this to help hold the audience.

According to several surveys, people rated most of the commercials to be top-notch. The one shown here was the favorite among the people who were polled by the Neilsen Ratings folks. The vote was split pretty evenly between horse lovers and dog lovers.

One commercial featured a moose, and there was an ostrich, a rhino, and various other odd pets. A real bonus this time: None of the commericals were about or even featured house cats.

Thanks for the video link to adage.com

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